Accelerate Your Growth
Body Beautiful Miami operates a high volume UltraSlim service operation, located in one of the most competitive cities in the United States, Miami Florida. Body Beautiful Miami is our Flagship Training Facility, with 5 UltraSlim Machines in a 3000 square foot, 5-star office space. Over the last 2 1/2 years, we have gone through dozens of operational, sales and marketing iterations to mature into in an effort to increase lead, sales closing ratios and operational flow. We have create a comprehensive set of contracts, programs, client agreements and forms. We have optimized the operational flow and measurements techniques and have pioneered new programs, and strategies not previously available to UltraSlim Service Providers. We continually and incrementally improve all of these tools, eliminating the need for our providers to start from scratch. And our service providers continually receive the benefits of new marketing and sales techniques, dramatically accelerating their growth.
Passionate Marketing & Sales Experts
Our process is designed to outfit your business with the marketing and sales techniques needed to succeed and put you on a solid track to success and profit. We specialize in helping UltraSlim Service Providers. We understand their challenges and empower them with all the tools necessary to develop a continual source of leads and the techniques to close those leads, helping them grow their business.
Analytical Approach
Understanding the numbers behind the business is a key component of our success. Tracking the right numbers allow us to understand your market, better target it and help identify gaps and opportunities. We track all your key metrics to uncover and address issues before they impact your business.
About Our UltraSlim Turn Around Program
This Immersive Program is designed to help our UltraSlim Providers that have already purchased equipment and have tried to build their business but just can’t seem to get it off the ground or can’t seem to generate enough revenue to meet their goals. The program begins with an initial evaluation of where you are and defining what we can keep and what we need to change to get you to your goals.
It includes building a new conversion optimized website, customized program contracts and modifying treatment programs all centered around a new comprehensive and cohesive marketing and sales strategy. We provide you with the essential tools you need to overcome all of the obstacles that have prevented you from reaching your goals, allowing you to quickly make a transition and begin seeing immediate increases in your revenue in as quickly as month one.
The advantages that you may have as an established provider is that you have experience selling that we can use to build upon so we don’t have to train you and your sales team from scratch. You are already familiar and experienced with the treatment process. We just need to modify the process.
At the end of this 6-month program, our goal is to make you 100% self-sufficient. No matter what your skill level coming into the program, you will be supported at the appropriate level from day one and provided with everything that you will need to continue that success.
Our 6-Month Turn Around Program
Re-Building Your Backbone
Business Evaluation & Modifications
Starts with a Deep dive into your current business setup to determine what needs to change and what can remain the same.
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- Business name choice
- Integration into your other Services
- Logistical setup
- Current Website
- Lead Generation
- Treatment Process & Flow
- Sales Process
- Programs
- History
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Website Set Up
Your website is the public face of your business and is responsible for the majority of your lead generation. The goal of most website developers is to provide a visually acceptable website. They have no expertise in writing content for conversion or building a site to optimize lead generation. In our space, we must build a level of trust with prospective new clients in order to move them to the next step of purchasing or becoming a lead.
Without an effective website that both generates leads and converts potential clients into purchasing their first treatment, you will struggle to fill the timeslots in your calendar. Building a website for sales conversion is a painstaking, expensive process of continual tweaks to maximize conversions. With over 70 iterations to our website since it was first created, you receive the finalized product that not only converts leads but generates, cultivates and closes leads with a short and long-term automated lead nurture process. This web site is included in our program and can be set up in as little as 1 week:
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- Full integration into a specially chosen booking software
- Fully loaded with all before and after photos
- Google testimonial Slider, Video Testimonial Slider customizable by treatment type on each page
- Integration into our custom built Automation Platform for cultivation leads generated from more than 14 different areas of the site.
Automation Software
Contour Consultants has invested nearly $30,000 in building a marketing automation platform for our clients. This Automation Platform is responsible for nearly 40% of our revenue. Integrate into both your Website and your Booking Software, it will convert your website leads into booked appointments. We have seen many automation platforms built my other marketing companies that alienate your prospective clients due to their hard sales approach. Our platform utilizes a soft sales approach, comparable to top notch Customer Service support. Prospective clients feel like they are talking to our platform and often interact with it because it feels like they are communicating with a real person. Our Automation platform will cultivate your Website leads into booked appointments. It will gently push those clients that entered your booking flow, but don’t book, into setting up a free virtual consultation to answer any question they may have so that you can sell them into booking their first appointment.
Booking Software / CMS Integration
All booking software platforms are NOT the same. Most UltraSlim providers struggle with their booking software and are frustrated with trying to find the right software platform that can properly support their business. Booking software is not just for booking. Choosing a booking software program to support your business at the level you are targeting is essential to maintain a smooth flow and maximize the conversion on your website and maximize revenue on your machines. We have gone through many booking software platforms and have found the best for our industry. This is the only one that will fully support our cohesive sales and marketing strategies. If you can choose to use the software that we recommend, and we will set it up for you, fully support you in how to use it most effectively.
Treatment Process Flow
Program Agreements
Once we review and modify your treatment programs so that they support your new cohesive sales process, each Treatment Program will require a customized Client Agreement to protect you from misunderstandings and disagreements with the Client.
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- We provide you with all the Program Contracts
- Show you how to fully automate your forms and Contracts
- Show you how to store for easy retrieval and integrate into your booking system
- Show you how to easily build your own forms, contracts and Addendums going forward
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Treatment Flow
Treatment flow must be optimized to maximize fat loss, support efficient sales integration and to maintain a 5-Star experience. This 5-star experience is critical to your Google Reviews, your testimonials and your client referrals. We will review your current process and suggest changes that will ensure your success. We will:
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- Modify your Treatment Process flow end-to-end for optimal fat loss results
- Integrate the treatment process into the sales process to optimize closing ratios
- Help you to ensure a 5-Star Experience with your treatment process from the time the client walks in the door to the time they leave
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Measurements
Most clients have been trained by UltraSlim to use manual measurements when measuring their client to validate the losses of the first treatment. This is a painful process to your techs and the client, not to mention inefficient and inaccurate. Without proper control of your measurements, you will be struggling to close your deals. Measurements mean dollars in our industry. We will show you how to perfect your measurements to fully support your sales.
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- Using Vectra for your measurements
- Creating a backup to Vectra to make sure you close on first treatment
- Making Measurements a main focus of your business
- Vectra integration with your process and your programs
- Tracking measurements and why its so important
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Marketing / Lead Generation
If you are like most providers, one of your biggest struggles is generating new leads and keeping your machines full. Lead generation is equally as important as your sales closing ratio. No matter what your level of marketing knowledge, we will teach you the basics of good marketing to generate high quality leads for your business. You will be provided with everything you need to build campaigns, implement Digital Marketing strategies, and create a set up back up marketing sources, so you will never be dependent on any single source. You will be provided with all the tools necessary to help you drive qualified leads to your business. Including:
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- How to implement digital marketing campaigns for successful Qualified Lead Generation
- Developing Alternate Marketing Sources to boost leads
- Marketing strategies for the future
- Maximizing your client referrals
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Sales Performance
Closing Clients can make or break a business. Bringing in quality leads is critical but if you can’t close them, you can’t be profitable. Most clients start out closing very warm leads, leads from their other practice or from other friendly sources and feel that they have a healthy closing ratio. But when those leads dry up, they struggle to bring in outside leads and struggle as well to close those colder leads. We will provide you with all the tools and techniques to close colder leads.
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- Sales techniques
- Handling most common objections
- Sales tricks to increase sales closing ratios
- Analytics! What you need to track to see the picture
- Understanding How to analyze your Sales conversion to isolate factors
- Integrating your Sales Approach and your Programs
- How to maximize your closing ratios and get those lost sales
- Building out a full set of Financing Options to close more customers
- Components of Building a Successful Referral Program
- Importance of Ratings Building and maintaining a 5-Star rating across all rating sites
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Treatment Program Set Up & Integration
Many providers also struggle to sell $3000 and $6000 programs. Their response is often to cut the price of the programs to make it easier to sell, only devaluing their offering. Treatment Programs are not a one-size-fits-all. Customizing your programs to your target market is critical in setting up a successfully end-to-end sales process. We have mastered this area and you will be surprised how easy it becomes to sell your $3000+ programs. We help you to tweak your programs until closing ratios are maximized.
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- We rebuild your Sales Menu
- We redesign your program to cater to your clientele
- Show you how your Programs can actually help you to close sales
- Show you how to optimize your revenue using your program and pricing design
- Show you the importance of the right nutritional solution can be to help close and provide a better client experience.
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Ongoing Sales Support
Support calls are where we tweak the performance of your sales and marketing and evaluate areas for improvement. For the first 3 months, support calls will be weekly and then bi-weekly for the last 3 Months. You can always call when you run into an issue that requires an immediate response. We are ALWAYS there when you need us.
Format for the support calls:
- Discuss how to further optimize Closing Ratios
- What is going well & how can we improve it
- What areas are you struggling that need improvement
- Review Lead Source Channels one by one
- New Enhancements to implement
The guidance and support I have received from Gary at Contour Consultants has been unmatched. I have spent thousands of dollars on other people in attempt to help me scale my business on many levels. I was hesitant to make changes initially but once I was ready (which didn’t take long) we were able to make many necessary changes which lead to less “let me do my research” and more packages being sold. We had our first 50k month while working him. It’s actually safe to say that my revenue has doubled. My team is stronger and more confident and so am I. There’s so much I could say but I am extremely grateful for Gary and his willingness to work with us and provide us with all of his resources. Our success has been his main focus from day one. I honestly don’t know where we would be without him.
– Dr. Kelsey Reed (CEO)
Elite Body Contouring
Tupelo, MS
Partnering up with Contour Consultants has been the best decision I have ever made for my business. Gary Gomer has been the most personable, patient, helpful, responsive person whom I have ever worked with. He designed and customized our beautiful website, he set up all our scheduling/payment platforms, he took care of all technical details as far as connecting our website to the scheduling/payment system. He devised a game plan for events, advertising, and getting our name out there. Through constant texts, e-mails, and weekly meetings, he literally brought my business to unimaginable heights. He even trained me on how to do consultations and how to close deals. I can’t say enough good things about Gary Gomer at Contour Consultants.
Joyce Haroutiounian
CEO, Body Revolution LA (Burbank, CA)
I arrived at a place where I had decided that if I was not able to get profitable within the next three months, I was going to send back the equipment and close the business. Within 2 months we were in the black, making enough of a profit to continue! Gary helped us completely re-launch the entire business. Re-branding, website, program offerings, pricing, sales conversations and closing techniques. He worked with me and my team to develop the systems and skills necessary for success. We just had our best month ever! Without Gary’s help, we absolutely would not be where we are! Grateful for his advice, insight, and experience!
Dr. Chris Cox (CEO)
The Contouring Studio
Tucson, AZ
Frequently Asked Questions
If I don't have any Marketing and Sales experience, is this program right for me?
If you don’t have previous experience in Sales and Marketing, we will teach you the essentials so that you can begin to take over these functions confidently by the end of our program. We spend extra time with sales and marketing basics before we take you to the next step. We also are heavily involved helping you to build your leads and close them.
If I am experienced in Sales and Marketing, do I really need this program?
Having the Sales and Marketing experience is a huge plus. However, even the most advanced marketers will need to go through a 6 month learning curve. This learning curve will have a dramatic impact on your revenue. What if we could eliminate the learning curve? We have over 40 years sales and marketing experience on our team and each of us would have benefited dramatically from having this option available.
What if I already have an existing Ultraslim business but just need help generating leads and closing them?
Business setup is only a fraction of what how we help you develop your business. It means we can start helping you build your business from day 1. This allows us to spend more time helping you to develop your lead generation programs and more time perfecting your closing ratios. This mean more income during the 6 month training because we don’t have to spend time on the business setup.
What happens after the 6 Months?
Our goal to to train you how to be self sufficient so that at the end of the 6 months, you feel confident enough to take everything you have learned and continue the growth on your own.
DO YOU OFFER ONGOING CONSULTING SERVICES?
Although you should not “need” our services after the 6 month period ends, we do recognize that many of our clients might want to continue to help further build their sales and lead generation programs. We are working on developing modified consulting programs specifically for this purpose to provide the added boost to take your business even further.
Contact
Phone
Info@ContourConsultants.com
Address
4770 Biscayne Blvd, Suite 1280, Miami FL 33137